Etnies expands apparel team to include four new riders

etnies is continuing to expand its apparel team to include four of its skate, BMX and moto riders. Skateboarder Jose Rojo, BMX riders Corey Martinez and Nathan Williams, and FMX rider Levi Sherwood will now be representing etnies from head to toe.

Bryan Herman Stay Gold B-Side

Watch a clip here http://emerica.com/news/2011/04/28/bryan-herman-stay-gold-b-side/

Lucky Surf

Thanks to Lucky Surf (http://www.luckysurfandskate.com/) for the LRG box. Go visit them in Tsawwaseen, BC.

High end low lifes

LRG has created a new site to highlight our artist driven program where it gives a not-over-branded look into the art, life and times of the crews affiliated with the program. Check out the new site http://highendlowlifes.com/

etnies LA Mission Shoe Donation 2011

This year marks the Los Angeles Mission’s 75th anniversary, and Pierre-Andre Senizergues, etnies owner and CEO, with an etnies crew helped them celebrate last Friday by giving 2,000 pairs of shoes to the homeless. Over the last 13 years etnies has flowed 32,000 pairs of shoes to homeless people living in Los Angeles. Click here to see a video of the event and hear from Skid Row locals: http://etnies.com/blog/2011/4/26/etnies-la-mission-shoe-donation-2011/

Zach Hill for Altamont

Zach Hill designed two t-shirt graphics for the Altamont spring 2011 collection. He also recorded six exclusive tracks that have been released on the record that came with the Spring 2011 catalog.
“Both of the images that make up the scuzzy shirts come from scanning a garbage bag , blowing it out and making the bag appear metallic or platinum in form. I see this as a metaphor to my experience with skating growing up and skate culture in general. Taking other peoples trash and everyday objects and turning them into priceless tools of self expression and sources of personal inspiration. The gutter is within everything i do and at the core of my motivation to rip it”.

Check out the video that Zach Hill made for Altamont http://vimeo.com/22941955

Aloe Blacc

LRG presents Aloe Blacc in Vancouver! Join the FB event http://www.facebook.com/event.php?eid=124306060980144. Advance tickets available at Red Cat, Zulu, Highlife and Clubzone at: http://www.clubzone.com/tickets/1/Vancouver/171933.html

Keegan Sauder

10 questions with RVCA's Keegan Sauder with Black Box http://blackboxdist.com/i/popup/10q-keegan-sauder-ze.html

OFF! in Vancouver

Last night RVCA presented OFF! at Fortune Sound Club in Vancouver. It was the last stop on the tour and Dimitri's birthday so the band was HYPE!. We had over 650 in the room and had to shut the doors after that. This also happened on an Easter Monday which was the bad day after a 4 day party, so we couldn't have been happier with the turn out. Photos coming, but here's a YouTube clip for now http://www.youtube.com/watch?v=lzokNyzSGeg.

RVCA x Dose contest

Enter for your chance to win 1 of 5 exclusive RVCA Clothing Prize Packs. Click the link to enter http://www.dose.ca/contests/rvca2011/contest.html

Weezy

Weezy rocking Altamont on his recent tour. Tank and belt!

DOPE II

Watch the DOPE II teaser presented by 32/etnies and LRG http://vimeo.com/22666711

Jack Curtin

Check out LRG's Jack Curtin's new commercial http://vimeo.com/22748142

LRG presented Raekwon in Vancouver

Raekwon touched down in Vancouver on 4/20 and smoked out the 'sold out' Fortune Sound Club. The show was amazing, see some pics http://on.fb.me/eFxJAL.

Lil' Wayne x Timebomb Trading

We're giving all our Vancouver and surrounding area homies a chance to win FREE tickets to the SOLD OUT Lil' Wayne show with guests Nicki Minaj, Rick Ross and Travis Barker, next Wednesday, April 27th at Rogers Arena. Check our Facebook page for details on how to enter. Big ups to GMANandRIZK for hooking us up with these to give away!

Raekwon - Ferry Boat Killaz

LRG presents Raekwon's new music video Ferry Boat Killaz. Watch it here http://vimeo.com/22087687

Neckface for MOCA Art in the Streets

Altamont's Neckface for the Museum of Contemporary Art. Click http://hypebeast.com/2011/04/neck-face-at-moca-art-in-the-streets/

Braydon Szafranski Stay Gold B-side video live

Last Friday we started with the release of the Stay Gold B-sides. The second one goes out to Braydon Szafranski , right after his new pro model, The Sza, dropped in skateshops around the world! If you still don’t own a copy of Stay Gold, get on over to iTunes, or better yet go grab a hard copy of the Stay Gold DVD or Deluxe Edition book + DVD at your local skateshop and drop some coin! All the B-sides videos will be posted on the Stay Gold (video) page, http://emerica.com/stay-gold. The video is also up on the Emerica YouTube and Vimeo channels http://www.youtube.com/watch?v=ZODozaWDWfA.

The Sza

Emerica is proud to introduce the Sza, Braydon Szafranski’s new Emerica pro model.
Like Braydon, the Sza stands out in the crowd.
The Sza is a comfortable vulcanized skate shoe that is easy on the eyes while looking down at your board, yet emulates Braydon’s persona with the flare of the removable strap, the zipper and the hidden stash pocket. See more http://emerica.com/shoes/spring-2011/the-sza-2/

HHKMTL

LRG sponsors HHKMTL!!

DJ Drastik x Happy Ending mix

Eh! Team DJ Drastik dropped this gem http://fortunesoundclub.blogspot.com/2011/02/drastik-eh-team-djs-at-happy-ending.html.

SOKÉ at Musique Plus

Here’s a video of last night performance of SOKÉ, rookie with the Freshmakers, Karma Atchykah’s crew. Big LRG represent right there! Have a look http://www.musiqueplus.com/l-univers-musiqueplus/videos/soke-l-univers-12-avril-2011.

Emerica Team Video at Liberty Demo

Watch Emerica’s Skate Team at the Brea Skatepark for the Liberty Demo over the weekend. http://emerica.com/news/2011/04/11/brea-demo-video/

Emerica Tuesday Toss

This week, Emerica(through Timebomb Trading along with Concrete Skateboarding bring you the latest prize pack for The Tuesday Toss. Enter here http://www.concreteskateboarding.com/?p=11205

Emerica Liberty Demo Photos

Check it out the photos from the Emerica Demo that went down at Liberty Boardshop this last weekend. http://emerica.com/news/2011/04/10/liberty-signing-and-demo-photo-report/

Party D'Parking w/Homie's

Brendan Keenan

King Shit catch up with LRG and Dragon's Brendan Keenan

http://www.kingsnowmag.com/videos/55-brendan-keenan-video-interview

James Hardy

10 questions with RVCA's James Hardy http://blackboxdist.com/i/popup/10q-james-hardy-ff.html

The Baker-Deathwish Tour

Check it out Altamont/Emerica Baker-Deathwish Tour Episode 1 http://youtu.be/0v_TJOJ3T2E.

Jason Dubois & Antonin Chamberland split $20,000

Empire - Monster - DC would like to congratulate both winning teams of the EMPIRE Trick List 2011.(Jason Dubois - Will Demers and Antonin Chamberland - Mathieu Gibeault) Due to the fact that both of these videos were so outstanding in their own right, the decision was made to reward each team for their incredible efforts. To view Jason and Anto’s video go to http://thinkempire.com/trick-list-2011

RVCA sponsors Le Maitre Des Lignes in Quebec

LRG Summer 11 Lookbook

More http://l-r-g.com/lookbook/lookbook_summer11.html

How The West Was Won

Kyprios rocking RVCA on CTV. Go Canucks go http://tinyurl.com/3kqxxd4.

Telus Fest kick off party

Check out the even here on FB http://tinyurl.com/69ogxde

Atlas x 32 is for the children

Yesterday was "shred reward day" for 3 students from l'envolée school for troubled kids. Tommy , Seb & Gabriel got some time on the snow with private coach Seb Gagnon and David Soulières from ATLAS! Atlas & 32 Boots are proud to help the school with some product for their snowboard / school program.

Matt Berger 2011 Phoenix Am Best Trick

eS rider Matt Berger's backside 360 kickflip took home the 2011 Phoenix Am Best Trick, but that doesn't mean there wasn't some other insane tricks going down. Push play to commence chaos http://theskateboardmag.com/watch/phoenix-am-2011-best-trick/.