Friday, November 14, 2008

RVCA VASF Store Tour


VASF is the first in a number of RVCA retail flagships to open around the globe. Launched in September 2007, the store, situated on the iconic corner of Haight and Ashbury in San Francisco, combines art, music, fashion and popular culture, offering an ideal platform to illustrate PM Tenore’s vision for the brand. Acting as centre stage, VASF showcases the latest RVCA apparel collections as well as unique RVCA product collaborations with the likes of ANP Quarterly magazine, The Cobrasnake, Hamburger Eyes, Cinelli and Adam Wallacavage.
Complementing the RVCA product collection is an assortment of books, magazines, DVD’s, and music currated by RVCA Advocate’s Family. Showcasing the talents of RVCA’s ANP (Artist Network Program), VASF collaborates with ANP members on a wide variety of projects - Artist Josh Lazcano aka AMAZE executed a piece on the façade of the building prior to it’s opening while skateboarder come artist and ANP Quarterly editor Ed Templeton and ANP Artist Clare Rojas completed the window displays for the store’s opening.

The culmination of RVCA culture is the gallery space in VASF. The gallery is a special platform for ANP artists. Curating four key shows each year, VASF aims to become a new and exciting source of art culture for the local community, working alongside the ANP and local artists and personalities on special projects and events.

See their blog HERE
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VASF | 1485 Haight St | San Francisco, CA 94117 USA
P: 1 (415) 701 7822

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