etnies reintroduces the RVL

In 1990, etnies debuted the Rap (seen up there on the right in black leather), designed specifically for skateboarding. Two years later, in Plan B's legendary video, Questionable, Sal Barbier helped put etnies on the map in the United States when he rocked both the all red and all blue suede Raps in his part. Shortly after, the Rap, etnies, Sal and Plan B all rose to serious skateboarding fame and skateboarders across the world were singing Del tha Funkee Homosapien. Around the same time, etnies became the first skateboarding footwear brand to advertise in both Big Brother magazine and 411 video magazine. the Rap, Sal, Ronnie Creager and a few others were featured in those ads.

In 1993, to meet the ever-evolving demands of skateboarders, seeing that they were cutting down their high top Raps, etnies released the Rap Low. Beloved and imitated by many, the Rap Low became one of the most staple skateboarding shoes of the early and mid '90s.

For 2009, etnies figured it was due time to bring the Rap back, for real, and evolve a little bit as well. Enter the Rap Vulc Low, (RVL) a mid (RVM) is on the way too. The RVL embodies the classic styling and design of the OG Rap. However, it's been updated for the demands and standards of modern day skateboarding and style. The RVL features a vulcanized construction for superior grip and board feel, System G2 heel gel for impact protection, STI Foam for comfort and protection, lower hidden lace loops and extra laces, padded tongue and collar, elastic tongue centering straps and more. See the Spring 09 colourways here.