Trees for the Future

ETNIES BRINGS PEOPLE TOGETHER AS THEIR BUY A SHOE, PLANT A TREE PROJECT TAKES ROOT IN BRAZIL

The Reforestation Project that Planted Thousands of Trees in Costa Rica in 2011 Moves to Brazil and Partners with Trees for the Future in 2012

February 7, 2012 (Lake Forest, CA) – Over the last 500 years, Brazil’s Atlantic Rainforest has been destroyed dramatically leaving only seven percent of its original cover today. Through agricultural production and urban development, millions of acres of trees have been tragically damaged, burned or cut down. etnies, a global action sports footwear brand, is stepping in by expanding its Buy a Shoe, Plant a Tree project to help reverse Brazil’s deforestation. Through its partnership with Trees for the Future, a leading nonprofit organization planting trees worldwide through seed distribution, agroforestry training and in-country technical assistance, etnies will bring people together to make a difference in this area, one shoe and tree at a time.

etnies will support planting 100,000 trees within the Atlantic Rainforest’s state of São Paulo throughout  2012. The one-for-one program plants a tree for every purchase of etnies Jameson 2 and Jameson 2 Eco men’s and kid’s shoes as well as girl’s Caprice Eco and Circe Eco shoes. Read more here: http://www.sbcbusiness.com/news-detail?news_id=2087