Thursday, January 10, 2013

New Video Webisode - Gigi Rüf Inspirations

FRAME OF MIND- Backcountry Inspiration With Gigi Rüf from DRAGON ALLIANCE on Vimeo.

In the second installment of Frame of Mind, take an exclusive journey with Gigi Rüf through the Alaskan backcountry as he talks about what motivates his riding and his signature Advanced Project X goggle designs.
A revealing four-part webisode series, Frame of Mind candidly captures the seldom seen moments that inspire the athletes antics and interests both on and off the mountain. Featuring Gigi Ruf, Luke Mitrani, Danny Davis and Chris Benchetler, Frame of Mind is a backstage look into the lives of Dragon's top athletes.
To view all the visual goods from Dragon, check out our vimeo channel at, and visit for products, team news and more.


posted by Tania Motuzas at