Thursday, January 10, 2013

New Video Webisode - Gigi Rüf Inspirations


FRAME OF MIND- Backcountry Inspiration With Gigi Rüf from DRAGON ALLIANCE on Vimeo.

In the second installment of Frame of Mind, take an exclusive journey with Gigi Rüf through the Alaskan backcountry as he talks about what motivates his riding and his signature Advanced Project X goggle designs.
A revealing four-part webisode series, Frame of Mind candidly captures the seldom seen moments that inspire the athletes antics and interests both on and off the mountain. Featuring Gigi Ruf, Luke Mitrani, Danny Davis and Chris Benchetler, Frame of Mind is a backstage look into the lives of Dragon's top athletes.
To view all the visual goods from Dragon, check out our vimeo channel at vimeo.com/dragonalliance, and visit dragonalliance.com/ for products, team news and more.

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Tuesday, December 18, 2012

Happy Holidays























BEST WISHES FOR A WONDERFUL HOLIDAY SEASON. Looking for an exciting 2013 year!!!

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Thursday, December 6, 2012

Dickson li x CUT & SHOW Interview















Our Dragon and Thirtytwo sales rep dickson li has a nice little interveiw on Cut and Show.

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Tuesday, November 20, 2012

Forest Bailey for Dragon Ad






















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Monday, November 5, 2012

Dragon Canada x Dose.ca

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Monday, October 22, 2012

Dragon APX SBC Ski Ad


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Monday, October 15, 2012

Dragon APX Gigi Ad for SBC Snow


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Tuesday, October 9, 2012

Thee Mike B

























Snowboard season is almost here and Dragon and ThirtyTwo partner up with The Boardroom in Vancouver to bring you some good times. Join the FB event https://www.facebook.com/events/324307070981885/.

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Wednesday, September 26, 2012

The Pack AD





























RVCA, Emerica and Dragon sponsor the upcoming Pack Ad show in Vancouver. Get tickets http://www.ticketweb.ca/t3/sale/SaleEventDetail?dispatch=loadSelectionData&eventId=3111584.

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Tuesday, September 25, 2012

Andrew Burns X ShipWrecked Part


Andrew Burns Full Part 2012 - ShipWrecked.tv from Andrew Burns on Vimeo.

Andrew Burns the Canadian Workhorse drops his full part from his Shipwrecked Series.

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Thursday, September 6, 2012

Dillon Ojo Summer Edit


COC Full Part: Dillon Ojo from YoBeat on Vimeo.

Timebomb Teamrider Dillon Charles-Ojo came out to camp and all he came back with was this edit.
Cameo by LP as well.

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Dragon Fame Sunglasses Featured on bustedwallet.com










Check out this cool write up about our Fame Palm Springs Pool! The blog bustedwallet.com also did one on The Jam a while back as well.  RAD!

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Wednesday, August 29, 2012

Mick Fanning Pro Tahiti Champ











Carlsbad, CA (August 28th, 2012) - Congratulations to Dragon's Mick Fanning for taking out the 2012 Billabong Pro Tahiti over fellow Gold Coast local, Joel Parkinson. In an exciting final, Parkinson posted massive scores early on, only to have Fanning come from behind, scoring a stunning 9.37 and then backing it up with a 9.50 to clinch the victory at Event 5 of 10 on the 2012 ASP World Championship Tour. 
 This is Fanning's 15th elite victory, and the second of this season, following his historic win at the Rip Curl Pro Bells Beach in April. The two-time World Champion is now firmly leading the Tour rankings heading in to the second half of the season.
 Mick recently re-signed with Dragon, strengthening his family ties with the brand which date back over 15 years. In 2011, Mick launched his Signature Shield sunglass, featuring Dragon's advanced Performance Polar technology.

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Friday, August 24, 2012

New Dragon SBC Snow Buyer's Guide Ad


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Monday, August 13, 2012

New Timebomb SBC Business Ad

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Monday, July 23, 2012

CDN CNRT Lafarge stop #1


stop #1 in the 2012 canadian concrete bmx jam series.
Lafarge park in Coquitlam BC was host to all the shredders, and coincidentally, the hottest day of the year so far!
Filmed and edited by Surrey Steve.
Presented by Etnies, Cariboo Brewing, & Norco Bikes:
The British Columbia 3 part skatepark jam series!
3 parks, am and pro classes, for young and old riders and everyone in between!
$700 pro purse at each park!
more prizes and giveaways than ever before!















Canadian concrete Lafarge Coquitlam 2012. The first official hot day of the year ended up being at the first stop of the etnies, L-R-G and Dragon sponsored Canadian Concrete bmx jams this summer.  Lafarge is always a scorcher, with very little shade from the trees, and a clean glaring bright park, it had more than a few riders heading for the adjacent water park to cool off! 
As always, the am classes make us feel like we can’t ride a bike anymore!  Kazra Moseni got the bump from am-good to am-great, and won a new frame from colony for his non-stop shredding.  In the am-good class, cdn cncrt regular Joel Dykstra, edged out everyone in this stacked grouping to get to the top dog spot plus get a new Haro frame.  He didn’t finish top 3, but Oscar Nunez got our vote for the most improved rider from last year.  Oscar went from fly-outs in 2011, to shredding the spine & quarters this year.  Practice pays off homey!
The pro class was one of the largest we’ve had in recent years.  With $500 for the top 3, $200 for best trick, the temp around 30 degrees (Celsius folks), the riders were battling the heat and each other for some rent money.  Colony’s Brandon Van Dulken came out on top, with crazy tech lines, big airs, and a flair at height thrown in for good measure.  He was actually surprised he came out on top, although no one else who was watching the jam was.  To say Brandon is humble is an understatement.  Matt Desson (S&M) came correct with some long manual lines, rail trickery, and overall radness in every area of the park.  Third place went to James Van de Kamp (norco), who airs as higher than everyone, and does it smoothly and with style.  We’re always stoked to see just how high he’s going to boost everything in his path.
As for Pro best trick winner?   Was there doubt in any of the judges (or crowds) minds that “dirty” Dave Myers won it right out of the gate?  A HUGE fufanu on the back sub rail, pulled first try, right at the start of best trick, kept the rest of the class trying to come up with something that was more tech or burley as what Dave threw down.  It was a NBD at this classic bmx park, and had taken out many a rider in the past (maybe miron? Mach? Lowe?).  The day was definitely Dave’s, 200 bucks and bragging rights were unanimously his. See you August 5th at Brookswood Langley!

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Tuesday, June 19, 2012

ROB MACHADO X EXPERIENCE 2 X DRAGON

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Wednesday, June 13, 2012

OWEN WRIGHT - JAM COMMERCIAL SPOT

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Thursday, April 19, 2012

Cory Schneider











Found some still on the Vancouver Canucks website of Cory Schneider representing some Dragon shades, RVCA and a new L-R-G watch. It clearly seems to be enhancing his game!

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Wednesday, April 18, 2012

Supernatural X Gigi X Dragon

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