Dope II

Not sure what we got ourselves into but 32 and etnies sponsored Dope II. Ask your 32 dealer for a copy of it as we are offering it as a gift with purchase when you buy a pair of 32 Boots.

Chris Cole talks Omit

Chris Cole is no stranger to the timeless art of the hustle. Aside from the fact that he’s perpetually progressing on a skateboard, racking up coverage, touring and hitting contest stop after stop, Chris is a family man, married with two children, multiple business owner and founder of the newly formed,Omit Apparel. Gnarly, right? Read more http://blog.ccs.com/ccs-blog/2011/9/26/chris-cole-talks-omit.html.

RVCA x Colette x Luck You Collective

RVCA`s SUMMER IN PARIS: Luck You Salon Workshop #2 @ Colette Water Bar focused on creating music with gameboys and other low-fi electronics. ’Je Deviens DJ en 3 Jours’ came to help teach the workshop and explored the different programs that you can use on your gameboy to create music. Special guest: ANAMANAGUCHI. A band from NYC who make hyper-active, hyper-positive 8-bit jams that epicly wail with guitars and drums. See video http://vimeo.com/29471146.

Altamont website

Lots of fun new things to see on the Altamont website. Click http://altamontapparel.com/ to see more.

etnies opens flagship store in Amsterdam

etnies is proud to announce the opening of its new Amsterdam flagship store located in Damrak, which is the entrance to Amsterdam. etnies partnered with its key retailer, Eberhardt, to create this store which showcases the largest collection of etnies footwear and apparel in Europe. Following the successful opening of the brand’s first European store in London earlier this year, this is etnies’ second retail store in Europe.

“The competition for this location was fierce, so we were proud to secure the location and partner with etnies to open a store in such a highly-demanded location,” said Dick Eberhardt, owner of the etnies Amsterdam store, Toms Skate Shop and The Old Man.

“The store’s location in Damrak has between 700,000 and 1,000,000 people pass by it each week, making it an ideal location for the etnies Amsterdam store.” The etnies Amsterdam store is the first store in Amsterdam’s Project 1012 to open its doors. The City of Amsterdam’s Project 1012 is its initiative to clean up the world-famous Red Light District and create a red carpet entrance to the downtown Amsterdam Metropolitan Area. "We are excited that retailers are experiencing a demand for etnies and this store in Amsterdam is about thinking differently about how we bring the retail experience to consumers," said Pierre-Andre Senizergues, owner/CEO of Sole Technology.

"It's important for etnies to continue to support authentic partners who back skateboarding and work with them to accelerate the demand." “We are glad that we have once again found an excellent retail partner that believes in the etnies brand to turn a prime retail location in Amsterdam into our second etnies flagship store,” said James Appleby, European sales and marketing director for Sole Technology. “The energy from this will resonate across Europe for the etnies brand and fuel the brand’s retail expansion over the next few years.”

To celebrate the etnies Amsterdam store’s opening, and to keep the momentum going for the etnies Buy a Shoe, Plant a Tree project, etnies placed 100 small trees throughout several locations in Amsterdam. If you find one of these little trees and bring it back to the new etnies store, there is a nice etnies gift waiting for you.

This is skateboarding. This is Trevor Colden.

It only took one trip with Trevor Colden for the entire Emerica team to give him a thumbs up.
That's no easy task. That said, Emerica proudly welcomes Trevor Colden to the team. http://emerica.com/video/emerica-proudly-welcomes-trevor-colden-to-the-team/

Odd Future

Instance presents the Official Odd Future after party this Monday, Oct.3. More details on the FB event https://www.facebook.com/event.php?eid=229302373774501.

INSTANCE Road Trip

Jason Jessee and the boys took out on the road to do what guys do, have fun and break stuff. Check out the video to join in the fun http://www.vimeo.com/22667715!

etnies Am Getting Paid

Montreal just had an amazing week of skateboarding as etnies & LRG presented the Am Getting Paid 2011. In the end it was 1st Matt Berger (etnies), 2cnd Magnus Hanson, 3rd Jon Cosentino. More coverage and footage but for now you can check these pics out.

Patrick O'Dell at Antisocial

Altamont presented the Patrick O'Dell photo exhibit at Antisocial this past Friday. Sorry for the shitty photos but we were too busy looking at photos to be taking em.

Mac Miller at Irvine Plaza NYC

LRG joined Mac Miller for his show in NYC last night in support of his Blue Slide Park Tour. Thanks Mac for putting on a great show. Follow Mac Miller on Twitter and be sure to attend the Blue Slide Park Tour http://l-r-g.com/blog/2011/09/23/mac-miller-irving-plaza-nyc/.

Manwolfs Unleashed

Color Magazine’s Mike Christie spoke with filmmakers Alex Craig and Corey Adams about their collaboration with éS, and what it’s like to work with the unpredictable Manwolfs. Launch the full feature to read more http://www.colormagazine.ca/features/post/215/manwolfs-unleashed-the-full-interview.

Ray Black in Cielo Magazine

Vancouver MC Ray Black was representing some LRG in the upcoming Cielo Magazine. Here's some shots.

Olio Festival

Altamont sponsors the Olio Festival. Here's the full schedule. More info on the Altamont sponsored events http://fortunesoundclub.blogspot.com/2011/05/bonjay-live-in-concert.html.

OTH

Off The Hook in Montreal continues to step the game up with the opening of their new woman's section. See the video from their opening party http://offthehook.ca/womens/womens-section-opening/.

Coastal Rider Langley

Coastal just opened their brand new location in Langley. Congrats fellas, shop looks amazing! Job well done.

Eric Haze 'New Mathematics'

RVCA presented Eric Haze this past weekend. Check out the photos http://www.rvca.com/new-mathematics/.

Am Getting Paid

etnies and LRG present a massive weekend in Montreal. More info on the flyers and Facebook pages.

Contest
https://www.facebook.com/event.php?eid=258166757543060

Party
https://www.facebook.com/event.php?eid=142035359217588

etnies agp page
https://www.facebook.com/pages/etnies-AM-GETTING-PAID/104092312976767

Get Loose

Big weekend coming up in Montreal.

Summer End Skate Jam re-cap

Putting the final touches on the season, last weekend RVCA, Underworld, & Emerica held their annual Summer End Skate Jam at the newly refinished Vancouver Plaza. Check out our Motion Capture below as Canada’s most talented Ams compete for some cold, hard cash http://push.ca/blogs/skatenews/archive/2011/09/16/video-underworld-summer-end-skate-jam-2011.aspx.

Bang Yoself with Derek Swaim

Our etnies ripper Derek Swaim is up on The Berrics as a finalist. Like it if you like it http://theberrics.com/bang-yoself-3/derek-swaim.html

Thirtytwo’s AMMO premiere blew up

Last night, ThirtyTwo’s first full-length AM film, AMMO, premiered at the ThirtyTwo and etnies headquarters in Lake Forest in front of more than 500 fans. With the AMMO stars present, the video premiere party buzzed all night with constant cheers all throughout the screenings of AMMO and Shoot the Moon and into the beer garden, where the free PBR kept on flowing. The premiere party may have ended, but the AMMO celebration continues for everyone with the first AMMO video part dropping online today (Sept.15) on ThirtyTwo.com.

Altamont and Emerica: Fall '11 Package

Push.ca drops by Timebomb! Read about the visit http://www.push.ca/blogs/fdaniello/archive/2011/09/15/altamont-and-emerica-fall-11-package.aspx

Augor for LRG

Augor paints a quick one at the LRG headquarters http://youtu.be/J-IFE4g-pFs.